JIN, . . Research on the Path of Short‑Video Content Narratives Shaping User Mental Models for DTC Health‑Consumption Brands. Journal of Linguistics and Communication Studies, [S. l.], v. 5, n. 3, p. 16–24, 2026. DOI: 10.63593/JLCS.2026.09.02. Disponível em: https://www.paradigmpress.org/JLCS/article/view/2277. Acesso em: 11 oct. 2026.