Journal of Linguistics and Communication Studies

The History of Language in Connection with the History of the People: Transformations – Causes – Results

2026-09-29T08:15:52+00:00

Modern historical linguistics describes the development of language systems or individual facts, which is quite logical, but it does not address the causes of linguistic changes that lead to the change of some states by others. At the same time, the identification of the causes solves two extremely important issues: on the one hand, it allows us to determine the history of a language as a result of mixing different languages and dialects, i.e. to establish how the language came to its modern state, with which languages or dialects of individual languages it was mixed, how the dialects of the same language influenced each other, which caused transformations, on the other hand, it allows us to establish the conditions under which language assimilation occurs, which will make it possible to eliminate the conditions of assimilation, since language is the main factor National security. The article proposes to determine the articulatory features of each language, the possibility and results of the mutual influence of languages.

Research on the Path of Short‑Video Content Narratives Shaping User Mental Models for DTC Health‑Consumption Brands

2026-09-29T08:18:21+00:00

Cross‑border DTC health‑consumption brands achieve global reach via short‑video platforms. Nevertheless, existing research prioritizes short‑term conversion, with scarce quantitative empirical studies examining how content narratives hierarchically shape brand mental models within the health‑product category. Integrating Narrative Transportation, S‑O‑R and multimodal semiotics theories, this paper constructs a chained mediation model: “short‑video narrative elements — narrative transportation — multi‑dimensional brand mental models”. Health self‑efficacy and cultural distance are introduced as moderators. Scenario‑based experiments, LDA text mining and PLS‑SEM are adopted for hypothesis testing based on 486 samples and 297 TikTok/Ins short‑video datasets of health‑focused DTC brands (Liu, L., & Deng, W. G., 2025). The results show that first‑person experience perspective, problem‑solution narrative structure and empirical‑evidence modality enhance narrative transportation, which plays a mediating role. Brand mental models are divided into three dimensions: cognition, affection and belonging, with distinct driving effects across narrative elements. Health self‑efficacy positively strengthens the path, while cultural distance exerts a negative moderating effect. Evidence‑based narratives reduce risk perception by 41.3% more significantly for dietary‑health products than for hedonic consumer goods; sensational‑emotion‑driven narratives aggravate product skepticism. This research fills theoretical gaps and delivers quantitative evidence for short‑video narrative design for cross‑border health brands.

An Analysis of the Mother-Daughter Relationship in Everything Everywhere All at Once from the Perspective of Intercultural Communication

2026-09-29T08:20:23+00:00

This paper delves into the mother-daughter relationship in the film Everything Everywhere All at Once from the perspective of intercultural communication. Through an examination of the plot, character dialogues, and symbolic elements, it reveals the conflicts between mother and daughter arising from cultural differences—such as divergent values and ways of life—as well as their eventual reconciliation and mutual understanding against the backdrop of the multiverse. The findings indicate that, through its unique narrative and visual techniques, the film reflects the complexity and universality of intergenerational relationships in intercultural families. This study offers a fresh lens for applying intercultural communication theories to family relationship research and contributes to fostering understanding and communication among individuals from diverse cultural backgrounds.