“Artification”: Market-Oriented Design Strategy of China Daily-Use Ceramics After Reform and Opening-up

Abstract

After the Reform and Opening-up, faced with intense market competition and low-value challenges, China’s ceramic industry began to shift its focus to design, attempting to expand domestic and international markets and increase product added value through the “artification of daily-use ceramics.” In this process, designers sought to enhance the decorative and aesthetic qualities of daily-use ceramics by combining artistic expression with advancements in materials and technology, aiming to meet consumers’ upgraded aesthetic demands. However, constrained by cost control, production technology, and design capabilities, many “artified” designs of daily-use ceramics have deviated from their original intent.