The Role of TikTok in Shaping Cultural Identity Among Young ACGN Fans in Japan

Abstract

TikTok has become a significant platform for cultural expression and identity formation, particularly among young ACGN (Anime, Comics, Games, Novels) fans in Japan. This paper examines how TikTok influences cultural identity through creative expression, community building, and the hybridization of traditional and contemporary Japanese cultural elements. The platform’s interactive features and algorithmic recommendations foster personalized engagement, enabling fans to participate in and shape the cultural narrative of ACGN fandom. While TikTok democratizes access to content creation and global connections, it also presents challenges, such as the commodification of ACGN culture and superficial engagement with its deeper narratives. By analyzing TikTok’s dual role as a medium for cultural affirmation and a driver of digital trends, this study highlights its impact on the evolving cultural identity of Japanese youth in an increasingly interconnected world.