Event Design and Attendees’ Satisfaction in Cross River State

Abstract

The purpose of the study was to examine event design and attendees’ satisfaction in Cross River State. The specific objectives were to: examine the relationship between event design dimensions such as safety, ambience, hospitality significantly influence attendees’ satisfaction in Cross River State. The research design for this study was survey and descriptive design. The population of this study comprised attendees of the selected events in Cross River State from June – September, 2023, from the three Senatorial Districts of Cross River State. The study adopted the convenient sampling technique. Primary data were gathered for the study. The results of the data analysis were conducted using structural equation model. Based on the analysis of the results, it was revealed that safety significantly influence attendees’ satisfaction in Cross River State. Ambience significantly influence attendees’ satisfaction in Cross River State. Event hospitality significantly influence attendees’ satisfaction in Cross River State. Based on the findings, the study recommended that Event managers should improve on event safety in order to protect tourists and their belongings through the introduction of CCTV camera at all event sites. Also, recommended that Event managers should improve on event environment and invariably elicit the desire positive behavior from current and prospect attendees of events. Finally, hospitality in event design plays a crucial role in ensuring customer satisfaction. Therefore, management should create a warm and welcoming atmosphere for guests, anticipating their needs, and providing exceptional service throughout the event through training of service personnel.