The Impact of Cross-Cultural Translation on the International Competitiveness of the U.S. Cultural Industry

Abstract

The U.S. cultural industry, encompassing movies, music, literature, and games, holds a significant position in the global market. However, cultural differences and language barriers impede its international competitiveness. This paper constructs a theoretical framework integrating cross-cultural psychology and translation studies theories, proposing translation strategies for the U.S. cultural industry. Empirical research on several U.S. cultural industry projects, utilizing questionnaires, market analysis, and consumer feedback, verifies the effectiveness of these strategies. The study finds that cultural adaptability strategies, language style adjustments, and audience-oriented translation methods significantly enhance the international market acceptance and competitiveness of U.S. cultural products. The paper also provides policy recommendations based on the research findings, contributing to cross-cultural translation theory and offering practical solutions for the international development of the U.S. cultural industry.