Frontiers in Management Science

The Role of Innovation in Enhancing Customers Satisfaction and Retention: Evidence from Commercial Banks in Mfoundi Division, Cameroon

Ayuk Takemeyang — 2025-05-09

In today’s competitive banking landscape, innovation plays a crucial role in enhancing customers’ satisfaction and retention. In this light, this study was out to examine the effect of innovation on customer satisfaction and retention in commercial banks in the Mfoundi Division of the Centre Region of Cameroon. To this effect, a survey design was adopted for the investigation that gave room for the collection of primary data from 384 customers of commercial banks in Mfoundi Division. These customers were selected randomly and the data obtained was analyzed using a series of multiple regressions. The results of this study showed that process, market and organizational innovations all had significant effects on customer satisfaction while product innovation had an insignificant effect. Also, the results illustrated the fact that innovation in terms of product, process, market and organizational innovations all had significant effects on customer retention. Finally, this study’s results demonstrated the fact that that process, market and organizational innovations all had significant effects on customer satisfaction and retention as a collapsed variable while product innovation had an insignificant effect. The study concludes that innovation is a key driver of customers satisfaction and retention in commercial banks in Mfoundi Division, Cameroon.

The Effect of Employee Training and Supervision on Employees Knowledge Sharing Behaviour in Federal Universities, Nigeria

Eni Naomi Isang — 2025-05-09

The study examined the effect of employee training and employee supervision on employee knowledge sharing behaviour in federal universities. Learning institutions are faced with how to manage their employees; motivating people to share knowledge, identifying the key people to share their knowledge, organising existing knowledge and making knowledge easily accessible. Evidence from literature reviews has shown that inadequate implementation of human resource management variables is responsible for poor employee knowledge sharing behaviour in federal universities. This study was carried out, using Multiple Regression Analysis, to examine the effect of human resource management variables and employee knowledge sharing behaviour in University of Uyo in Akwa Ibom and University of Calabar in Cross River States, Nigeria and to identify gaps relating to employee training and supervision on employee knowledge sharing behaviour. Survey research design was employed in the study. A sample size of 364 was selected for the study using Taro Yamane formula while Bowler’s Proportionate Allocation Formula was used to determine each sample size of 139 and 225 for UNIUYO and UNICAL respectively. The data collected were analysed using SPSS version 28. Results from the test of hypotheses showed that training as well as supervision has a significant positive effect on employee knowledge sharing behaviour UNIUYO and UNICAL in Nigeria. Based on the results, it was recommended that the management of the institutions should ensure regular training of staff to strengthen the knowledge capacity of the employees. It also suggested that adequate supervision should be enhanced in the institutions to improve employee attitude toward knowledge sharing by providing support and guidance to workers in discharging their duties and responsibility.

A Review of Smart Logistics Operations Management and Future Research Directions

Chijing Deng — 2025-05-09

Smart logistics utilizes the Internet of Things (IoT) and intelligent information technologies to achieve real-time monitoring, comprehensive control, intelligent optimization, and automation throughout the entire logistics process. This paper reviews the four developmental stages of smart logistics, from the intelligentization of individual logistics functions to the intelligentization of the entire logistics operation process, and then to the comprehensive optimization of the logistics process from a supply chain perspective. Through the analysis of typical cases such as the retail AI fresh produce system jointly developed by Walmart and Codelong Technologies, and the “smart factory” jointly developed by Geek+ and Siemens Shanghai, this paper explores the applications and management model innovations of smart logistics at different stages. Additionally, future research directions for smart logistics are proposed, including technological innovation, adaptation of operational models, and the development of new business processes.

Zero Waste: A New Sustainable Waste Management Philosophy in the 21st Century

Haradhan Kumar Mohajan — 2025-05-09

Zero waste is a system of principles that focuses on waste prevention to redesign resource lifecycles so that materials are reused, and wastes and pollutions are minimal that maximizes employment opportunities through the creation of relevant jobs. It is an idealistic concept that has become an aspirational goal for tackling waste problems. It indicates a 100% recycling and a 100% recovery of all resources from waste materials. It provides the greatest degree of local economic self-reliance that stimulates sustainable production and consumption, optimum recycling, and resource recovery. It is implemented in various sectors, such as waste management and treatment, mining, manufacturing, and urban development. It is one of the promising and effective ways to solve the waste management and recycling issues that represents a new planning method for the 21st century.