The Role of Logistics Innovation in Enhancing Supply Chain Efficiency: A Case Study Analysis

Abstract

This paper delves into the role of logistics innovation in enhancing supply chain efficiency and demonstrates through case studies the positive impact of logistics innovation on cost control, customer service, environmental sustainability, and corporate competitiveness. The study finds that by introducing automation and information technology, companies can significantly improve the speed and accuracy of logistics operations, reduce operational costs, enhance customer satisfaction, promote environmental sustainability, and enhance market competitiveness. The research also proposes application suggestions for logistics innovation in supply chain management, including continuous investment in technological innovation, strengthening data analysis capabilities, promoting green logistics practices, strengthening customer participation, and establishing a flexible supply chain. Finally, the study points out the limitations of the research and provides suggestions for future research directions.