Visual Expression and Application of Minimalist Design in Brand Logos

Abstract

Brand logos communicate brand identity through graphic forms, colors, typography, and spatial composition. Minimalist design simplifies these elements to create clear and recognizable visual forms. However, excessive simplification may weaken brand distinctiveness, remove meaningful details, and create similarities between different logos. This paper examines the visual expression and practical application of minimalist design in brand logos, focusing on graphic simplification, color organization, typography, and composition. Representative brand logos are discussed to illustrate the relationship between visual simplicity and brand identity. The analysis also considers the challenges of visual homogenization, excessive simplification, and application across different media. Minimalist logo design should preserve distinctive visual features while reducing unnecessary decoration. Its artistic value depends on the coordination of visual clarity, symbolic meaning, brand identity, and practical adaptability.