A Study on the Communication Modes and Characteristics of Cultural Innovation Symbols Under the Meta-Media Context

Abstract

Cultural innovation symbols undertake an important social role in cultural communication and industrial development. Such symbols have higher requirements for their own ideographic functions than general symbols. Nowadays, the development of meta-media technology delivers new opportunities and challenges for the communication of symbols. Taking cultural innovation symbols as the research object, this study explores several main features of the communication of cultural innovation symbols in the meta-media context. It clarifies the influence of the enhancement of “poetic feature”, “conative feature” and “contacting feature” on the communication effect of cultural innovation symbols, while identifying the typical communication problems caused by each feature. Finally, based on the communication characteristics of cultural innovation symbols in the meta-media context, some solutions are proposed to address such issues as unclear ideographic meanings of cultural innovation symbols, rapid dissemination of erroneous content, and occupation of information channels by low-quality messages.

The information society is a society of media. As the media society evolves to the era of mobile Internet, meta-media have seemingly become a high-speed channel for information communication. Every day, users are wrapped up in massive information, and the mode and nature of information communication are experiencing dramatic change as compared to the era of “words — written media”. However, the high-speed channel for information does not facilitate accurate communication of meanings; on the contrary, the meanings carried by the huge amount of information are getting increasingly deficient. It is especially true for the communication of cultural innovation symbols. The contradiction between “traffic” and “content” actually maps the competition between information and meaning. Therefore, as national policies attach great importance to cultural communication, it is necessary to explore the communication and related characteristics of cultural innovation symbols under the meta-media context (Zhao Kaiqiang & Fan Zhou, 2022).