Art Aesthetic and Innovation Research on the Design of Car

Abstract

The artistic aesthetics of automotive design involve aesthetics, design, and material science. The designer is required to use unique creativity and superb craftsmanship based on the basic design principles to create both the car form with high artistic aesthetics to meet consumers’ visual needs for the appearance of the vehicle and stimulate its sense of identity and belonging to the car brand culture. This article analyzes the artistic aesthetic points of automotive design and takes the Red Flag H9 as an example to explore the practical application of the artistic aesthetics of automobile design and artistic aesthetic innovation strategy for automotive design. Enlightenment, promote the continuous high level of automotive design in the design of automobiles, bringing consumers a more colorful and remarkable automotive product.