Sustainable Considerations in Toy Product Design: Practices of Beijing Haileyland Maternity and Baby Products Co., Ltd.

Abstract

This paper aims to explore how Beijing Haileyland Maternity and Baby Products Co., Ltd. integrates sustainable considerations into its toy product design to respond to environmental protection and social responsibility demands. By combining literature review, case analysis, and field research, this paper analyzes the company’s practices in material selection, production processes, and product life extension, and assesses the profound impact of these practices on the product, the enterprise, and the entire toy industry. The study finds that Beijing Haileyland Maternity and Baby Products Co., Ltd. has enhanced its product competitiveness and strengthened its corporate social responsibility image by adopting eco-friendly materials, optimizing production processes, and extending product life. This paper further discusses the challenges and opportunities of sustainable design in the toy industry and proposes corresponding policy recommendations and future research directions. Ultimately, the paper summarizes the efforts and achievements of Beijing Haileyland Maternity and Baby Products Co., Ltd. in achieving product design sustainability, providing valuable references and insights for other enterprises.