Analysis on the Influencing Factors of Logo Culture of Yunnan Satellite TV in China

Abstract

With the rise of new media and the development of Chinese TV market, the competition among TV stations is more and more fierce, especially the competition among provincial TV stations. In order to improve the audience rating, all satellite TV stations not only work hard on TV programs, but also shift their attention to the TV logo culture. At this time, the TV logo has become a kind of entry point to gain competitiveness. On the whole, although Yunnan Satellite TV is located in the western border, it contains unique cultural characteristics, which has become the biggest support point for its own development.