Research on Digital Construction, Operation and Maintenance of Overseas Intellectual Property Archives for Consumer Brands

Abstract

Against the backdrop of accelerating globalization of domestic consumer brands, the average annual growth rate of overseas trademark applications reached 27.4 % from 2021 to 2025, resulting in rapid expansion of overseas intellectual property assets. Multi‑jurisdictional and multilingual heterogeneous archives constitute core evidence for brand rights enforcement, renewal and asset disposal. Based on surveys of 17 overseas‑going consumer brands and foreign‑related institutions, 64.7 % of enterprises store overseas archives in fragmented forms; 58.8 % encounter problems such as missing official documents, absence of renewal early‑warning mechanisms and incomplete evidence for rights protection. Merely 17.6 % have built multi‑jurisdictional digital archive systems, and intellectual‑property‑related losses caused by archive management defects account for 34.2 % (Duranti, L., & Preston, R., 2019). Existing studies mostly focus on domestic or single‑country intellectual property archives, lacking an integrated “construction‑operation‑risk governance” framework for cross‑border scenarios, while quantitative research on digitalization effectiveness remains insufficient. Drawing on relevant fundamental theories and multiple research methodologies, this paper identifies five core influencing factors and constructs a five‑dimensional integrated analytical framework alongside a maturity evaluation system.