Research on the Synergy Effect of Chinese Internet Enterprise M&A

Abstract

This paper takes the M&A between Alibaba and ELEME Takeout as a case to study the influencing factors of Alibaba’s adoption of this M&A measure. The core of this study is to study the motivation of this M&A case and the synergy effect of M&A. It has carried out a detailed study on Alibaba’s pursuit of new strategic development and its response to fierce competition in the external market. Evaluate Alibaba’s performance by means of financial indicator research method, balanced scorecard and event research method. Comprehensively evaluate the M&A performance of this event, explore appropriate M&A performance evaluation methods, point out the matters needing attention in the process of M&A, effectively avoid the risk of M&A and the losses arising therefrom, analyze the synergistic effect of this purchase, and comprehensively carry out identification and inspection.