Research on the Economic Management Model of Tibetan SMEs from the Perspective of Marketing

Authors

  • Lei Zhai Tibet University, Lhasa, Tibet Autonomous Region, China 85000
  • Bosheng Wang Tibet University, Lhasa, Tibet Autonomous Region, China 85000

Keywords:

marketing, Tibetan SME economy, management model

Abstract

With the development of Chinese enterprises, marketing and enterprise economic management are taking up an increasingly large proportion in the work of enterprises. It is undeniable that there are many problems in the enterprise economic management of Tibetan SMEs in China at present, such as the lack of relevance of economic management mode, limited to the traditional marketing concept, the organization cannot adapt to the actual development environment, the lack of enterprise economic management personnel, and the enterprise economic management system is not perfect. Measures are proposed accordingly for these problems to promote the marketing of Tibetan SMEs in China to have a rapid growth.

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Published

2023-02-28

How to Cite

Lei Zhai, & Bosheng Wang. (2023). Research on the Economic Management Model of Tibetan SMEs from the Perspective of Marketing. aw and conomy, 2(3), 29–33. etrieved from https://www.paradigmpress.org/le/article/view/481

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Section

Articles