Analysis of Dell’s Marketing Strategy

Abstract

This paper analyzes Dell’s unique marketing mode based on marketing SWOT theory and 4Cs theory and points out that Dell’s supply management is the core of the marketing mode. In addition, further segmentation of the Dell market and understanding of how Dell divides customers and products confirm the success of Dell’s direct marketing model in the IT industry. Some problems of Dell Co. are analyzed in detail, and relevant optimization suggestions are put forward.