Frontiers in Management Science

Articles

• Research on Digital Operation Mechanism of Brand Marketing Under Public‑Private Domain Linkage

  Haimei Ma

  1-9

  • PDF

• Translating Sustainability into Practice: A Qualitative Study of Managerial Perspectives on ESG Implementation at Unilever

  Kikomeko Joseph, Ogbe Augustine Alloysius, PhD

  10-18

  • PDF

• Post-Training Follow-Up and Employee Training Transfer: Problems and Improvement Strategies

  Megan M. Foster

  19-30

  • PDF

• Problems and Improvement Strategies in Working Time Management for Food Delivery Platform Riders

  Song Yan

  31-38

  • PDF

• Research on the Implementation Mechanism of Live‑Streaming E‑Commerce and Social Media Content Marketing for DTC Brands — From the Perspective of Media Affordances and Multi‑Stage Conversion Chain

  Meiying Jin

  39-48

  • PDF