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Current Issue
Vol. 3 No. 2 (2024): April
Published:
2024-04-10
Articles
Green Marketing: A Journey Towards Sustainability
Dr. Sruthi Pillai, Vijayakumar, Dr. Ramakrishnan
1-7
.PDF
Market Analysis and Entry Strategy for German Investors in the Specialty Coffee Segment of the Colombian Coffee Industry
Sofía Martínez Gómez
8-12
.PDF
The Impact of Brand Personality Congruence on Brand Loyalty in Social Media Interactions: A Cultural Difference Perspective
Tod Lovell Pryor
13-19
.PDF
Marketing Failure Case Study — Dolce & Gabbana as an Example
Weiran Feng
20-25
.PDF
What Factors Influence Students’ Choice of Study Abroad Agencies?
Ke Feng, Jiawei Ding
26-49
.PDF
A Study on the Impact of Information Framework on Residents’ Willingness to Cooperate in the Context of Public Health Emergencies: The Mediating Effect of Perceived Effectiveness and the Moderating Effect of Self-Construal
Ning Yang, Chu Zhang, Jianwen Ke, Xiangxing Chen, Yiran Song
50-57
.PDF
Assessing the Impact of Regulatory Frameworks on the Success of Green Building Projects in Singapore
Aisyah Binte Mahmud, Hakim Bin Rosli, Noraini Binte Hassan
58-66
.PDF
Optimization and Application of Cloud Storage Solutions in Remote Healthcare Data Management in India
Aman Rajesh Joshi
67-76
.pdf
Heterogeneous Institutional Investor Attention and Corporate Tax Avoidance Behavior
Ziyi Cui
77-91
.pdf
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