Vol. 5 No. 1 (2026): January

Articles

• Emotional Intelligence and Customer Satisfaction in Deposit Money Banks: A Conceptual Review

  Atimba Oboko I., Dr. Theresa Dikan Bisong, Dr. Mary Odu, Eyo Felicia Nakanda, Iyamba Godswill Francis

  1-6

  • PDF

• A Study on the Impact of Cross-Departmental Data Collaboration on Marketing Campaign Efficiency in Fast-Moving Consumer Goods E-commerce: The Case of PepsiCo (China)’s 7UP and Mirinda Project

  Yiyang Wu

  7-12

  • PDF

• A Study on Resource Allocation Efficiency in Multinational Logistics Hubs

  Xiaoying Nie

  13-19

  • PDF

• The Role of Customer Value Proposition in Digital Financial Literacy and Ai-Driven Finance Adoption

  Ayuk Takemeyang, Henry Jong Ketuma, Tambi Andison Akpor

  20-40

  • PDF

• A Study on Data-Driven Budget Optimization for U.S. Enterprises’ Cross-Border Marketing

  Chunzi Wang

  41-46

  • PDF

• Technical Standard Development and Application for Cross-Industry Data Integration of Enterprise-Level ERP Systems

  Yanmin Qiu

  47-53

  • PDF

• Research on the Impact of Corporate ESG Performance on ROA

  Zhekai Liu, Weixuan Tang

  54-63

  • PDF