Frontiers in Management Science

Articles

• Emotional Intelligence and Customer Satisfaction in Deposit Money Banks: A Conceptual Review

  Atimba Oboko I., Dr. Theresa Dikan Bisong, Dr. Mary Odu, Eyo Felicia Nakanda, Iyamba Godswill Francis

  1-6

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• A Study on the Impact of Cross-Departmental Data Collaboration on Marketing Campaign Efficiency in Fast-Moving Consumer Goods E-commerce: The Case of PepsiCo (China)’s 7UP and Mirinda Project

  Yiyang Wu

  7-12

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• A Study on Resource Allocation Efficiency in Multinational Logistics Hubs

  Xiaoying Nie

  13-19

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• The Role of Customer Value Proposition in Digital Financial Literacy and Ai-Driven Finance Adoption

  Ayuk Takemeyang, Henry Jong Ketuma, Tambi Andison Akpor

  20-40

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• A Study on Data-Driven Budget Optimization for U.S. Enterprises’ Cross-Border Marketing

  Chunzi Wang

  41-46

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• Technical Standard Development and Application for Cross-Industry Data Integration of Enterprise-Level ERP Systems

  Yanmin Qiu

  47-53

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• Research on the Impact of Corporate ESG Performance on ROA

  Zhekai Liu, Weixuan Tang

  54-63

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