The Role of Brand Marketing Informatization in Enhancing the Competitiveness of the U.S. Manufacturing Industry

Abstract

This paper explores how brand marketing informatization serves as a key factor in enhancing the global competitiveness of the U.S. manufacturing industry. The article first analyzes the role of informatization in brand marketing, particularly in data-driven decision-making, customer relationship management, and supply chain optimization. Through the application of big data analytics, customer relationship management systems (CRM), and the Internet of Things (IoT), U.S. manufacturing companies can more accurately grasp market demands, optimize production processes, and improve customer satisfaction. Subsequently, the paper discusses how these information strategies enable U.S. manufacturing brands to more effectively participate in global market competition, enhance the attractiveness of their products and services, and reduce costs by improving operational efficiency. Finally, the article emphasizes the importance of informatization in maintaining employment in the U.S. manufacturing industry, promoting innovation, and ensuring economic security for national interests. The research findings indicate that brand marketing informatization is not only an important means of enhancing the competitiveness of the U.S. manufacturing industry, but also a key factor in driving its sustainable development and addressing global challenges.