Research on the Strategic Application of Management Information Systems for Improving Corporate Competitiveness

Abstract

Amidst the global digital wave, the integration of management information systems has emerged as a crucial factor in enhancing corporate competitiveness. This paper focuses on Chinese enterprises, examining the mechanisms and practical pathways through which management information systems boost corporate competitiveness. Through theoretical analysis, case studies, and an exploration of the unique context of Chinese enterprises, this research reveals the intrinsic link between management information systems and corporate competitiveness. The findings indicate that management information systems can optimize internal management processes, enhance innovation capabilities, improve decision-making scientificity, and strengthen customer relationship management. Additionally, this paper proposes strategies for optimizing management information systems in Chinese enterprises, considering their cultural background, management models, and technological applications. These strategies aim to provide theoretical support and practical guidance for Chinese enterprises to enhance their competitiveness in the global market.