Assessing the Listening Process of Hospitality Management Students: Implications for Industry Readiness

Abstract

Listening, recognized as the most critical communication competency for service quality, remains unfamiliar as a discrete, multi-stage domain in the hospitality education sector. In this respect, this paper sought to ascertain the level of listening process achievement of BSHM students at a private college in the Philippines. The research was facilitated by the use of a questionnaire with 50 items designed with reference to the five stages of listening developed by DeVito. The data collected from the research were analyzed with the help of the Jamovi package. It was established that there was a generally High level of listening among students (M = 3.59, SD = 0.58; α = .98). In addition, female students had higher scores in receiving, understanding, and responding (p < .05; small effects), but, most importantly, academic performance could be regarded as a predicator of the level of listening (η²p = .04–.06).