A Study on Service Marketing of Tibetan Inns in Lhasa, Tibet Based on Service Quality Gap Model

Abstract

The inn accommodation industry belongs to the service industry, and the phenomenon of homogenization of inn services is becoming more and more serious, and the level of service quality is gradually declining. However, the use of product marketing theory has been difficult to form good word-of-mouth publicity, so the development of the inn accommodation industry is paying more and more attention to service marketing, and the level of service marketing has become the key to promote the development of the inn industry. Based on the actual situation of Tibetan inns in Lhasa, this paper objectively assesses the current situation of service marketing and analyses the problems of service marketing, and proposes strategies to improve service marketing and enhance service quality and customer satisfaction.