Vol. 3 No. 2 (2024): April

Articles

• Green Marketing: A Journey Towards Sustainability

  Dr. Sruthi Pillai, Vijaykumar Ramachandran, Dr. Ramakrishnan Ramachandran

  1-7

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• Market Analysis and Entry Strategy for German Investors in the Specialty Coffee Segment of the Colombian Coffee Industry

  Sofía Martínez Gómez

  8-12

  • .PDF

• The Impact of Brand Personality Congruence on Brand Loyalty in Social Media Interactions: A Cultural Difference Perspective

  Tod Lovell Pryor

  13-19

  • .PDF

• Marketing Failure Case Study — Dolce & Gabbana as an Example

  Weiran Feng

  20-25

  • .PDF

• What Factors Influence Students’ Choice of Study Abroad Agencies?

  Ke Feng, Jiawei Ding

  26-49

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• A Study on the Impact of Information Framework on Residents’ Willingness to Cooperate in the Context of Public Health Emergencies: The Mediating Effect of Perceived Effectiveness and the Moderating Effect of Self-Construal

  Ning Yang, Chu Zhang, Jianwen Ke, Xiangxing Chen, Yiran Song

  50-57

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• Assessing the Impact of Regulatory Frameworks on the Success of Green Building Projects in Singapore

  Aisyah Binte Mahmud, Hakim Bin Rosli, Noraini Binte Hassan

  58-66

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• Optimization and Application of Cloud Storage Solutions in Remote Healthcare Data Management in India

  Aman Rajesh Joshi

  67-76

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• Heterogeneous Institutional Investor Attention and Corporate Tax Avoidance Behavior

  Ziyi Cui

  77-91

  • .pdf